Gillian Singh joins Arriva UK Bus in Senior Marketing role

Arriva has appointed widely-respected marketing expert Gillian Singh as Marketing and New Product Development Director of its UK Bus Division.

Reporting to Finance and Commercial Director – UK Bus, Peter Telford, Singh will manage the transport operator’s UK Bus central marketing, NPD and customer services teams – working closely with Arriva’s regional marketing directors.

She will focus on a variety of strategic commercial activity, including smart ticketing, the improvement of customer data and insight, and pushing Arriva’s plans to drive sustainable passenger growth in the UK bus market.

Before her appointment Singh, who has held a variety of senior marketing roles in the retail, financial services, home shopping and transport sectors, had taken on the role on a temporary basis. Between 2008 and 2014 she was group marketing director of the Go-Ahead Group.

Kevin O’Connor, Managing Director of Arriva UK Bus said: “Gillian is a superb addition to our senior UK Bus team and has the experience, drive and determination we need as we look to further patronage growth this year and beyond.

“We have a variety of exciting commercial plans and opportunities across the division and alongside our regional teams, Gillian will play a key role in each of those. I am delighted to welcome her to Arriva.”

Gillian Singh added: “I am really pleased to be joining Arriva at such an exciting time. Our commitment to delivering connected mobility solutions across the group and a strong focus on retailing ensures we are well placed to deliver a great customer experience.”