Parents urged to help spread ‘play safely’ message to children

With the long light nights and the school summer holidaysstretching ahead for weeks, local bus company Arriva is urgingparents to take five minutes of their time to help remind theirchildren about the dangers of 'fooling around' on or near theroadway.

Brian Drury, commercial director for Arriva the Shires andEssex, said:

We want to stress to children the importance of keepingsafe – and explain why they could be putting themselves indanger by playing on or near the roadway.

We want local children to understand that although itmay appear exciting to fool around on or near the road, it isactually incredibly dangerous – both for them and for other people.We are therefore asking parents across the region to help us remindyoung people to stay safe this summer.

Arriva works closely with schools and local policeauthorities to support road safety initiatives and to warn childrenof the safety and possible prosecution consequences of acts ofvandalism. We hope that parents and carers will also want tosupport us in this aim and will take just a few minutes to talkabout keeping safe near roads.

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