Arriva wins top regional 'Best Website' award

Leading north east-based transport group Arriva has come top ofthe northern class with its multi-lingual corporate website.

Communicators in Business (CiB), the UK's leading professionalbody for internal and corporate communications, namedArriva’s site (www.arriva.co.uk) as ‘Best in Class’ at their Northern Region Awardsceremony.

Judges were impressed by the website’s excellentpresentation, clear layout, and effective navigation. Theycommented that the site is an example of how websites can work,praising its high appeal and good balance of text and imagery.

Arriva adopted a multi-lingual approach to its corporate websiteto reflect the growth of the group, which now operates bus, train,commuter coach, waterbus and airport related transport services intwelve countries.

Julie Brown, senior projects manager – communications, forArriva, said: “The very best corporate websites reflect theirintended audiences and their needs, providing intuitive navigationand site structure, coupled with excellent functionality anddesign.

“These factors underpinned the development of the Arrivawebsite. The result has been a website which truly reflectsArriva’s European presence, the value we see in our peopleand the importance we place in communicating and engaging with allof our stakeholders and potential partners.”

In addition the group’s annual report and accounts alsopicked up two Awards of Excellence in the categories of ‘BestAnnual Report’ and ‘Best Design’.

Image caption: Paul Brasington, CiB nationalchairman, presenting the award for ‘Best Website’ toJulie Brown, senior projects manager – communications, forArriva plc.