Bus travel gets a little cooler with Arriva

Arriva has teamed up with Ice^TM, an eco-friendly loyalty programme, to reward customers for choosing to travel by bus and making better sustainable choices on everyday products and services.

Ice is a new loyalty programme that rewards users for making environmentally-friendly purchases. Featuring a range of retail partners that offer a more sustainable choice, shoppers will collect Ice points which can be used to get money off their Arriva ticket purchases. Ice customers can collect and spend Ice points with any Ice retailer either online via myice.com, over the telephone or in-store at the growing number of local farm shops and independent food retailers.

The partnership means Arriva’s UK bus customers can now collect Ice points which can be used to get money off their bus tickets, or be redeemed with any Ice retailer.

Mark Yexley, commercial and operations director at Arriva UK Bus, said: “Ice rewards people for buying greener alternatives to everyday products and services. Choosing Ice can help maintain a lower-carbon lifestyle, benefit the environment, and enables our customers to enjoy the rewards the loyalty scheme offers.

“We believe Ice fits in well with Arriva and that’s why we’re the first bus company to get on board and launch the scheme. Many of our customers choose the bus as a more environmentally-friendly way to travel and we think they will identify with the aims of this new partnership.”

To take advantage of the scheme, customers should visit www.myice.com where they can join for free.