Free bus tickets available to celebrate catch the bus week

People are being offered free tickets to try out the local bus services as part of this year’s Catch the Bus Week, which runs from Monday, 28 April to Sunday, 4 May, by Arriva.

Arriva, which operates services across the UK, is providing free day saver tickets as an incentive to people to experience the bus and understand the benefits, ease and convenience that public transport can offer.

Catch the Bus Week is organised by Greener Journeys, the sustainable transport group, and aims to increase awareness of the benefits of bus travel across the UK. Last year marked the launch of Catch the Bus Week and in 2014 the campaign will be even bigger as operators across the UK celebrate bus travel with a range of promotions and activities.

Cora Robinson, Head of Marketing for Arriva said: “Catch the Bus Week is a fantastic idea by Greener Journeys, and one which Arriva is proud to continue to support. As the campaign aims to promote the bus as an option for certain trips, we thought the best way to get involved was to offer free travel on the bus so people can try it for themselves.

“We are offering free day saver m-tickets for people to experience the buses that operate in their area. All people have to do to take advantage of our offer is to register for the Arriva m-ticketing service and use our Catch the Bus Week promotional code – 4343, when purchasing an m-ticket between April 28 and May 4.”

The objective of Catch the Bus Week is to prompt people to consider using the bus as an alternative form of transport for selected journeys, getting the public out of the car and onto the bus. It will promote the many benefits of bus travel including convenience, value for money and environmental benefits - reducing the carbon footprint from transport and improving local air quality.

Cora added: “Arriva is constantly investing in services and technology as we look to evolve our offer to customers. Catch the Bus Week will hopefully encourage people who have forgotten about bus travel to review us as an option when travelling, and experience developments, such as our m-ticketing service, which allows people to use their mobile to purchase tickets wherever, whenever.”

People looking to take up the Arriva free ticket offer and find out more about Arriva’s services should visit www.arrivabus.co.uk/catchthebusweek. The free ticket offer will end on Sunday, 4 May.

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Eve Parkin
Haslimann Taylor PR
Tel: +44 (0)121 265 7070
Mob: +44 (0)7825 382 343